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How do you measure up?
You know you would like to provide more support for your marketing operations - but where to start?
Measuring your own marketing organisation and its current infrastructure and ability to deliver is hard. The Alterian Operational Marketing Benchmark is a free online service that:
- Helps marketers better understand 'where are they now'
- Guides marketers through four short sections to identify the priority areas to address
- Provides immediate scoring of responses and comparison with the average Benchmark score
- Delivers recommended priorities and suggestions
This Operational Marketing Benchmark will take you approximately 5 minutes to complete. Once you have submitted your answers a valuable, personalised report containing advice and guidance on where to focus your efforts will be emailed to you.
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"I found the Alterian Benchmark to be a great way to confirm what I already suspected, but it gave me the structure to better define our current performance and to begin to think about improvements. Benchmarking against our peers was also very insightful."
Senior marketing communications manager, Financial Services
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| Planning - are there adequate systems currently in place to support marketing activity? |
| Collaboration - are your processes and people joined up?
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| Monitoring - can jobs, suppliers and campaign results be measured and stored?
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| Financial Management - are your marketing costs tracked efficiently and effectively?
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